Peec AI vs Otterly AI vs Profound: Which AEO Tool Fits Your Team in 2026?
Which AEO tracking tool should you choose in 2026? Otterly AI is the most accessible entry point at $29/month with broad platform coverage and a GEO audit tool. Peec AI offers deeper analytics and sentiment tracking from $89/month with unlimited seats. Profound is the enterprise standard at $399/month (real entry point) with exclusive prompt volume data and content generation. The right choice depends on your team size, budget, and whether you need monitoring only or monitoring plus execution. This comparison is based on hands-on evaluation of all three platforms, verified pricing as of April 2026, and cross-referenced user feedback from G2, independent reviews, and practitioner communities. AEO Guide may earn a commission from tools that offer affiliate programs. This does not influence our rankings or recommendations. Where no affiliate program exists, we say so. Why These Three Tools and Not Others The AEO tracking market exploded from near-zero to an estimated $1.2-2 billion in 2026. Dozens of tools now compete for attention. We selected Peec AI, Otterly AI, and Profound because they represent three distinct tiers that most B2B marketers will evaluate: Otterly AI is the budget-friendly starting point with the lowest barrier to entry. Peec AI is the mid-market workhorse for teams that need clean data without enterprise complexity. Profound is the enterprise benchmark that Fortune 500 brands use for board-level reporting. Other tools exist (Scrunch AI, Semrush AI Toolkit, Ahrefs Brand Radar, Quattr), and they are covered in our complete AEO tools comparison. This article focuses on the three-way decision most teams face when they graduate from “should we track AI visibility?” to “which tracker do we buy?” Peec AI: Mid-Market Monitoring With Clean Analytics What it does Peec AI is a Berlin-based AI search analytics platform that tracks brand visibility, position, and sentiment across AI engines. Founded in early 2025, it raised $29 million and reached a $100 million+ valuation by November 2025. Customers include Axel Springer, Chanel, n8n, ElevenLabs, and TUI. The platform tracks three core metrics at the prompt level: how often your brand is mentioned (visibility), where you appear in the answer (position), and whether the framing is positive, neutral, or negative (sentiment). The Actions feature, launched in early 2026, converts citation gaps into a scored task queue, clustering opportunities into owned media and earned media categories. What it tracks Base plans include daily tracking across ChatGPT, Perplexity, and Google AI Overviews. Claude, Gemini, DeepSeek, and Grok are available as add-ons at $20-30/month each. Coverage spans 115+ languages and multiple regions. Pricing (April 2026) Peec AI uses a credit-based model. One prompt tracked across one model for one day equals one credit. Starter: $89/month. Minimum 900 credits (roughly 10 prompts across 3 models). 7-day free trial. Pro: $212/month. Expanded prompt capacity. Growth: $530+/month. Looker Studio connector, advanced reporting. Enterprise: Custom pricing. All plans include unlimited seats, which is a genuine differentiator at this price range. Adding extra AI engines pushes costs up quickly. Pros Sentiment analysis that no competitor at this price tier matches. You see not just whether you are cited, but how you are framed. Unlimited seats on all plans. Agencies and larger teams avoid per-user billing surprises. The Actions feature bridges the gap between “here is your data” and “here is what to do next” with scored opportunities. Clean, uncluttered UI. Multiple reviewers describe it as the least overwhelming AEO dashboard on the market. Direct Slack access to the founding team on all plans. Consistently praised in every independent review. Cons No content creation or optimization tools. It diagnoses problems but does not fix them. No AI crawler analytics. You cannot see how GPTBot, ClaudeBot, or PerplexityBot crawl your site. No traffic or ROI attribution. You know you are cited, but not how many visitors that generates. Add-on pricing for extra AI engines adds up. Tracking 6 engines instead of 3 can double your monthly bill. No SOC 2 certification. Enterprise procurement teams in North America may require this. Peec AI is the best option for mid-market teams and agencies that already have content and SEO resources in place and need clean visibility data to guide strategy. It is a thermometer, not a doctor. If your team can act on data without hand-holding, the price-to-value ratio is strong. Otterly AI: The Most Accessible Entry Point What it does Otterly AI is a GEO monitoring platform launched in October 2024 that grew to 20,000+ users and earned Gartner Cool Vendor recognition in 2025. It focuses on making AI visibility tracking accessible to teams of any size, with a setup process that takes under 10 minutes. The standout feature is the GEO Audit tool, which evaluates 25+ on-page factors and delivers SWOT-style recommendations. The AI Keyword Research Tool converts existing keywords into conversational prompts that match real user behavior in AI search. The Brand Visibility Index provides a single KPI for share of AI voice. What it tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Copilot. Gemini and AI Mode are add-ons on lower tiers. Coverage spans 50+ countries. Pricing (April 2026) Lite: $29/month. 15 search prompts. Free trial available. Standard: $189/month. 100 search prompts. Premium: $489/month. 400 search prompts. Enterprise: Custom pricing. SSO, advanced onboarding. Add-ons: extra 100 prompts for $99. Gemini add-on: $59 (Standard) to $149 (Premium). Also available through the Semrush App Center at slightly different pricing. Pros Lowest entry price in the AEO market at $29/month. No other serious tool comes close. Full free trial before committing. Most enterprise competitors require a demo call just to see the product. GEO Audit with 25+ on-page factors is genuinely useful. Reviewers consistently call it the most detailed structural analysis at this price tier. Semrush App Center integration. Teams already in the Semrush ecosystem add Otterly without switching contexts. Share of AI Voice metric provides a single, boardroom-friendly number for reporting. Strong integrations: HubSpot, Trello, Slack, CSV exports. Cons Weekly data refresh on lower tiers, not daily. In a market where 70% of AI Overview citations change every