Which AEO tracking tool should you choose in 2026? Otterly AI is the most accessible entry point at $29/month with broad platform coverage and a GEO audit tool. Peec AI offers deeper analytics and sentiment tracking from $89/month with unlimited seats. Profound is the enterprise standard at $399/month (real entry point) with exclusive prompt volume data and content generation. The right choice depends on your team size, budget, and whether you need monitoring only or monitoring plus execution.
This comparison is based on hands-on evaluation of all three platforms, verified pricing as of April 2026, and cross-referenced user feedback from G2, independent reviews, and practitioner communities. AEO Guide may earn a commission from tools that offer affiliate programs. This does not influence our rankings or recommendations. Where no affiliate program exists, we say so.
Why These Three Tools and Not Others
The AEO tracking market exploded from near-zero to an estimated $1.2-2 billion in 2026. Dozens of tools now compete for attention. We selected Peec AI, Otterly AI, and Profound because they represent three distinct tiers that most B2B marketers will evaluate:
Otterly AI is the budget-friendly starting point with the lowest barrier to entry. Peec AI is the mid-market workhorse for teams that need clean data without enterprise complexity. Profound is the enterprise benchmark that Fortune 500 brands use for board-level reporting.
Other tools exist (Scrunch AI, Semrush AI Toolkit, Ahrefs Brand Radar, Quattr), and they are covered in our complete AEO tools comparison. This article focuses on the three-way decision most teams face when they graduate from “should we track AI visibility?” to “which tracker do we buy?”
Peec AI: Mid-Market Monitoring With Clean Analytics
What it does
Peec AI is a Berlin-based AI search analytics platform that tracks brand visibility, position, and sentiment across AI engines. Founded in early 2025, it raised $29 million and reached a $100 million+ valuation by November 2025. Customers include Axel Springer, Chanel, n8n, ElevenLabs, and TUI.
The platform tracks three core metrics at the prompt level: how often your brand is mentioned (visibility), where you appear in the answer (position), and whether the framing is positive, neutral, or negative (sentiment). The Actions feature, launched in early 2026, converts citation gaps into a scored task queue, clustering opportunities into owned media and earned media categories.
What it tracks
Base plans include daily tracking across ChatGPT, Perplexity, and Google AI Overviews. Claude, Gemini, DeepSeek, and Grok are available as add-ons at $20-30/month each. Coverage spans 115+ languages and multiple regions.
Pricing (April 2026)
Peec AI uses a credit-based model. One prompt tracked across one model for one day equals one credit.
- Starter: $89/month. Minimum 900 credits (roughly 10 prompts across 3 models). 7-day free trial.
- Pro: $212/month. Expanded prompt capacity.
- Growth: $530+/month. Looker Studio connector, advanced reporting.
- Enterprise: Custom pricing.
All plans include unlimited seats, which is a genuine differentiator at this price range. Adding extra AI engines pushes costs up quickly.
Pros
- Sentiment analysis that no competitor at this price tier matches. You see not just whether you are cited, but how you are framed.
- Unlimited seats on all plans. Agencies and larger teams avoid per-user billing surprises.
- The Actions feature bridges the gap between “here is your data” and “here is what to do next” with scored opportunities.
- Clean, uncluttered UI. Multiple reviewers describe it as the least overwhelming AEO dashboard on the market.
- Direct Slack access to the founding team on all plans. Consistently praised in every independent review.
Cons
- No content creation or optimization tools. It diagnoses problems but does not fix them.
- No AI crawler analytics. You cannot see how GPTBot, ClaudeBot, or PerplexityBot crawl your site.
- No traffic or ROI attribution. You know you are cited, but not how many visitors that generates.
- Add-on pricing for extra AI engines adds up. Tracking 6 engines instead of 3 can double your monthly bill.
- No SOC 2 certification. Enterprise procurement teams in North America may require this.
Peec AI is the best option for mid-market teams and agencies that already have content and SEO resources in place and need clean visibility data to guide strategy. It is a thermometer, not a doctor. If your team can act on data without hand-holding, the price-to-value ratio is strong.
Otterly AI: The Most Accessible Entry Point
What it does
Otterly AI is a GEO monitoring platform launched in October 2024 that grew to 20,000+ users and earned Gartner Cool Vendor recognition in 2025. It focuses on making AI visibility tracking accessible to teams of any size, with a setup process that takes under 10 minutes.
The standout feature is the GEO Audit tool, which evaluates 25+ on-page factors and delivers SWOT-style recommendations. The AI Keyword Research Tool converts existing keywords into conversational prompts that match real user behavior in AI search. The Brand Visibility Index provides a single KPI for share of AI voice.
What it tracks
ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Copilot. Gemini and AI Mode are add-ons on lower tiers. Coverage spans 50+ countries.
Pricing (April 2026)
- Lite: $29/month. 15 search prompts. Free trial available.
- Standard: $189/month. 100 search prompts.
- Premium: $489/month. 400 search prompts.
- Enterprise: Custom pricing. SSO, advanced onboarding.
Add-ons: extra 100 prompts for $99. Gemini add-on: $59 (Standard) to $149 (Premium). Also available through the Semrush App Center at slightly different pricing.
Pros
- Lowest entry price in the AEO market at $29/month. No other serious tool comes close.
- Full free trial before committing. Most enterprise competitors require a demo call just to see the product.
- GEO Audit with 25+ on-page factors is genuinely useful. Reviewers consistently call it the most detailed structural analysis at this price tier.
- Semrush App Center integration. Teams already in the Semrush ecosystem add Otterly without switching contexts.
- Share of AI Voice metric provides a single, boardroom-friendly number for reporting.
- Strong integrations: HubSpot, Trello, Slack, CSV exports.
Cons
- Weekly data refresh on lower tiers, not daily. In a market where 70% of AI Overview citations change every 2-3 months, weekly is slow.
- Prompt-based pricing scales fast. 100 prompts across 5 engines consumes 500 data captures, pushing Standard plans close to their ceiling.
- Limited actionable guidance. It tells you what is happening but not specifically what to fix.
- No content creation or optimization tools. Execution remains entirely on your team.
- No AI crawler log analysis. You cannot diagnose why AI bots are not crawling specific pages.
Otterly AI is the right first AEO tool for most B2B teams. The $29/month Lite plan lets you prove the value of AI visibility tracking to stakeholders before committing to a larger budget. If you need a quick answer to “are we showing up in AI search?”, Otterly delivers it faster and cheaper than anything else on the market.
Profound: The Enterprise Benchmark
What it does
Profound is the most-funded platform in the AEO category at $155 million total raised (including a $96 million Series C from Lightspeed), reaching unicorn status at 18 months old. It is the G2 Winter 2026 Leader in the AEO category with 140+ verified reviews. Customers include Ramp, MongoDB, Figma, Zapier, Docusign, Walmart, and U.S. Bank.
The defining capability is Conversation Explorer, which provides access to 400 million+ real user prompts to reveal actual AI search demand by topic and demographics. This is the only AEO platform that shows prompt volume, meaning you see not just your position but how many people are actually asking AI about your category. The Agents feature generates AEO-optimized content briefs and full article drafts.
What it tracks
10+ AI platforms: ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, Meta AI, DeepSeek, Google AI Mode, and Google AI Overviews. Full platform coverage requires Enterprise pricing.
Pricing (April 2026)
- Starter: $99/month. ChatGPT only. 50 prompts. Snapshot report only (not ongoing tracking).
- Growth: $399/month. 3 platforms (ChatGPT, Perplexity, Google AI Overviews). Agents content creation (3 articles/month). Opportunities panel.
- Enterprise: $2,000-5,000+/month. All 10+ platforms. SSO, SOC 2 Type II, dedicated account team, Google Analytics integration.
No free trial. No self-serve signup on Growth or Enterprise.
Pros
- Prompt volume data is unique and genuinely transformative for content strategy. No other tool shows how many users are asking AI about your topics.
- Agents content engine bridges the gap between monitoring and execution (capped at 3 articles/month on Growth).
- Opportunities panel generates named, specific actions rather than generic recommendations.
- SOC 2 Type II and HIPAA compliance. Enterprise procurement ready.
- Deepest platform coverage at 10+ AI engines.
- The Ramp case study (7x AI visibility increase) is the most cited success story in the AEO category.
Cons
- The $99/month Starter is effectively a demo tier. 50 prompts on ChatGPT only is not a real AEO program. The actual entry point is $399/month.
- Steep learning curve. Multiple G2 reviewers describe the dashboard as confusing without Profound University onboarding.
- No free trial. You commit before you see real data.
- Content generation capped at 3 articles/month on Growth. That is not enough for most content teams.
- Claude, Gemini, and Grok require Enterprise pricing ($2,000+/month). The gap between Growth and Enterprise is where most mid-market teams hit a wall.
- No Reddit monitoring despite Reddit accounting for 11.3% of ChatGPT citations.
Profound is the right tool if AI visibility is a board-level strategic priority, your budget starts at $399/month minimum, and you need the depth of prompt volume data to drive content investment decisions. For everyone else, the pricing and complexity create a barrier that is hard to justify against more accessible alternatives.
Which Tool for Which Problem
You are a solo marketer or small team testing AI visibility for the first time. Start with Otterly AI Lite at $29/month. The free trial, fast onboarding, and GEO Audit tool give you enough data to build an internal case for further investment.
You are an agency managing multiple client accounts. Peec AI is the strongest fit. Unlimited seats on all plans, sentiment tracking for reputation management, and the Actions feature give you both the data and the deliverables for client reporting.
You are a mid-market B2B company with an existing content team. Peec AI at $89/month or Otterly AI Standard at $189/month. Both deliver the visibility data you need. Choose Peec for sentiment depth and clean analytics. Choose Otterly for broader platform coverage and the Semrush integration.
You are an enterprise brand where AI visibility is a C-suite priority. Profound at $399/month Growth or Enterprise. The prompt volume data, content generation engine, and SOC 2 compliance justify the premium for organizations where a single AI citation can influence six- or seven-figure deals.
You want to start free. Otterly AI offers a free trial. Peec AI offers a 7-day trial. Profound requires a demo call.
Stacks by Budget
Free / Under $50/month: Otterly AI Lite ($29/month). Enough to prove the concept.
$100-200/month: Peec AI Starter ($89/month) for deeper analytics, or Otterly AI Standard ($189/month) for more prompts and broader engine coverage.
$400+/month: Profound Growth ($399/month) for prompt volume data and content generation. Pair with Otterly Lite ($29/month) for the GEO Audit capability Profound lacks.
$2,000+/month: Profound Enterprise for full platform coverage and compliance. Pair with Peec AI for sentiment monitoring Profound does not prioritize.